Holland America Line beefed up its loyalty club with the Mariner Society Rewards Program, providing on-board discounts while sailing, special rates on select cruises, and reduced or free third and fourth passenger rates when booking future cruises.

The Explorations Book Club debuted on Holland America Line this past May of 2009. As part of the cruise line’s ongoing Signature of Excellence initiative, the club will launch with the popular novel "Like Water for Chocolate" on the ms Veendam