Azamara Cruises Becomes "Azamara Club Cruises"

Azamara Cruises - the two-ship brand launched in 2007 with the 694-guest Azamara Journey and sister ship Azamara Quest - today became "Azamara Club Cruises," with a newly refined focus, and a series of new attributes designed for upmarket, experienced travelers. "This isn't a strategy of going 'from good to great'," said Azamara Club Cruises President & CEO Larry Pimentel. "This is about taking an already great product and making it exceptional."